Blog & News

The most relevant updates from the Salesforce ecosystem, curated with context so your team can make better decisions.

News

Latest Salesforce news

News Agentforce

Agentforce: Salesforce launches the era of autonomous AI agents

At Dreamforce 2024, Salesforce unveiled Agentforce, its platform of artificial intelligence agents that operate autonomously within business workflows. Unlike traditional chatbots, Agentforce acts with its own reasoning through the Atlas Reasoning Engine, can query real-time data from Data Cloud, execute actions in CRM, and escalate to a human agent when needed. General availability was announced for October 2024. Salesforce positions this technology as the next leap beyond process automation, where agents don't just respond — they resolve.

Source: Salesforce Newsroom — Dreamforce 2024

News Tableau Next

Tableau Next: AI-native analytics with natural language

Salesforce announced at Dreamforce 2024 the evolution of Tableau into Tableau Next, an analytics platform redesigned from the ground up for the AI era. The most significant change is deep integration with Einstein and Data Cloud, enabling natural language queries for instant insights without manually building dashboards. Tableau Next also introduces built-in predictive and prescriptive analytics capabilities, removing the friction between data and decisions. Salesforce's vision is that anyone in the organisation, regardless of technical background, can interact with data as if talking to an analyst.

Source: Salesforce Newsroom — Dreamforce 2024

News Data Cloud

Data Cloud: the real-time unified data foundation powering Agentforce

Salesforce Data Cloud has become one of the fastest-growing products in the company's history, surpassing 400% year-over-year growth in adoption according to Q3 FY2025 reports. Its proposal is to centralise in a single layer all of an organisation's data — structured or unstructured, from CRM, ERP, eCommerce or external sources — and make it available in real time to any Salesforce application. With Agentforce, Data Cloud evolves from an intelligent repository into the operational memory of the agents: every action they take, every decision they execute, is fed by the unified context that Data Cloud continuously builds.

Source: Salesforce Q3 FY2025 Earnings — Salesforce Newsroom

Success Stories

Real results with Salesforce

Organisations that transformed their operations with the solutions B1 implements.

Success Story Agentforce

Education & Publishing

Wiley

Wiley resolves 40% of support cases without human intervention using Agentforce

Wiley, a global education and academic publishing company with over 200 years of history, faced extreme volume peaks every year during university enrollment seasons. Their student support team couldn't scale at the speed the business required. After implementing Agentforce on top of their existing Salesforce platform, Wiley achieved that 40% of support cases were resolved autonomously by AI agents, without needing to escalate to a human agent. The result: shorter response times, higher student satisfaction, and a human team focused on the most complex and high-value cases. The case was presented by Marc Benioff, Salesforce CEO, at the Dreamforce 2024 opening keynote.

40% cases resolved by AI

Source: Salesforce Dreamforce 2024 Keynote

Success Story Education Cloud

Higher Education

Arizona State University

Arizona State University unifies the experience of 140,000 students with Education Cloud

Arizona State University (ASU), one of the largest universities in the United States with more than 140,000 active students, had academic, financial, and student wellness data spread across dozens of disconnected systems. With Salesforce Education Cloud, ASU built a unified view of the student that enables academic advisors to identify early warning signs of dropout risk, personalise admissions communications, and automate follow-up flows across the entire student lifecycle. The implementation connected admissions, advising, financial services, and wellness on a single platform, reducing the time advisors spend on administrative tasks and increasing actual student contact time. ASU is one of Salesforce Education Cloud's flagship clients and is a documented reference on the official Salesforce Customer Stories page.

140K+ students on one platform

Source: Salesforce Customer Stories — Arizona State University

Success Story Tableau

Telecommunications

T-Mobile

T-Mobile democratises data access with Tableau and reduces weeks of work to hours

T-Mobile, one of the leading telecommunications operators in the United States, needed thousands of employees across different areas, from sales to network operations, to access up-to-date data without depending on the central analytics team. With Tableau, T-Mobile built a data-driven culture at scale: thousands of dashboards in production, open access for business teams, and a drastic reduction in report preparation times that previously took weeks. The central analytics team shifted from producing reports to designing data standards and training business teams in autonomous platform use. T-Mobile reports that Tableau has transformed how operational teams read the business and respond in time.

Weeks → Hours in report preparation

Source: Tableau Customer Stories — T-Mobile

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