Blog & News

The most relevant updates from the world of business analytics and CRM, curated with context so your team can make better decisions.

News

Latest trends in CRM and analytics

News IA para CRM

The era of autonomous AI agents in enterprise CRM

In 2024, a new generation of artificial intelligence agents was unveiled — designed to operate autonomously within business workflows. Unlike traditional chatbots, these agents act with their own reasoning capabilities, can query real-time data from unified data platforms, execute actions in CRM, and escalate to a human agent when needed. General availability was announced for October 2024. This technology is positioned as the next leap beyond process automation, where agents don't just respond — they resolve.

Source: Análisis de mercado 2024

News Analítica visual avanzada

AI-native analytics with natural language: the future of dashboards

In 2024, the evolution of visual analytics platforms was announced — a new generation redesigned from the ground up for the AI era. The most significant change is deep integration with real-time unified data layers, enabling natural language queries for instant insights without manually building dashboards. This new generation also introduces built-in predictive and prescriptive analytics capabilities, removing the friction between data and decisions. The vision is that anyone in the organisation, regardless of technical background, can interact with data as if talking to an analyst.

Source: Análisis de mercado 2024

News Plataforma de datos

Real-time unified data platform: the foundation powering AI agents

Real-time unified data platforms have become one of the fastest-growing product categories in the technology industry, surpassing 400% year-over-year growth in adoption according to Q3 FY2025 reports. Their proposal is to centralise in a single layer all of an organisation's data — structured or unstructured, from CRM, ERP, eCommerce or external sources — and make it available in real time to any application. With AI agents, these platforms evolve from intelligent repositories into the operational memory of agents: every action they take, every decision they execute, is fed by the unified context that the platform continuously builds.

Source: Informe financiero Q3 FY2025

Success Stories

Real results with our solutions

Organisations that transformed their operations with the solutions B1 implements.

Success Story IA para CRM

Education & Publishing

Wiley

Wiley resolves 40% of support cases without human intervention using AI agents

Wiley, a global education and academic publishing company with over 200 years of history, faced extreme volume peaks every year during university enrollment seasons. Their student support team couldn't scale at the speed the business required. After implementing AI agents on top of their existing CRM platform, Wiley achieved that 40% of support cases were resolved autonomously, without needing to escalate to a human agent. The result: shorter response times, higher student satisfaction, and a human team focused on the most complex and high-value cases. The case was published in the second half of 2024.

40% cases resolved by AI

Source: Estudio de caso 2024

Success Story CRM educativo

Higher Education

Arizona State University

Arizona State University unifies the experience of 140,000 students with a CRM platform

Arizona State University (ASU), one of the largest universities in the United States with more than 140,000 active students, had academic, financial, and student wellness data spread across dozens of disconnected systems. With a unified CRM platform, ASU built a comprehensive view of the student that enables academic advisors to identify early warning signs of dropout risk, personalise admissions communications, and automate follow-up flows across the entire student lifecycle. The implementation connected admissions, advising, financial services, and wellness on a single platform, reducing the time advisors spend on administrative tasks and increasing actual student contact time.

140K+ students on one platform

Source: Customer Stories — Arizona State University

Success Story Analítica visual

Telecommunications

T-Mobile

T-Mobile democratises data access with advanced visual analytics and reduces weeks of work to hours

T-Mobile, one of the leading telecommunications operators in the United States, needed thousands of employees across different areas, from sales to network operations, to access up-to-date data without depending on the central analytics team. With an advanced visual analytics platform, T-Mobile built a data-driven culture at scale: thousands of dashboards in production, open access for business teams, and a drastic reduction in report preparation times that previously took weeks. The central analytics team shifted from producing reports to designing data standards and training business teams in autonomous platform use. T-Mobile reports that this solution has transformed how operational teams read the business and respond in time.

Weeks → Hours in report preparation

Source: Customer Stories — T-Mobile

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